In 2001, I remember my business partner asking me why I use the word excellence so often in my conversations about what we did. Honestly, it was my drive to be successful. And he was firm, but loving, and all I felt was shame at being exposed. I processed that later and could see he was just asking why I was so driven, and in a very acceptable way. I could see in myself later how much shame I feel when my weaknesses are exposed more than I intended them to be. It's still difficult. I loved that he asked me though.