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Recently I interacted with Whoop, the health and fitness tracking wearable technology company. I love the product but honestly don’t use it. (It had been gifted to me.) They had my card on file because I used it to buy alternate bands. . . And automatically renewed my membership annual rate of 450! I wrote them explaining that I don’t use it, and my job situation. . . Was promptly given a reply and refunded, no questions or hassle. That honestly surprised me. I figured I’d have to deal with a whole drama to get it back… so that was unexpected and made me feel more positively about the brand. I think that superb customer service is a major way to “surprise” people into brand loyalty. If I were ever to use that kind of wearable technology again, I would definitely go back to Whoop.

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Octalysis Power Challenge

The Power of Being Unpredictable

Unpredictable Pitch

SPARC 1 (easy)

Think of an example of a time when you, a person you know, or a company used “unpredictability” to pitch their product or idea in a way that you found memorable, unique, or effective. Post a picture or a URL if you can.

Monica Moore

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

Start Now

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

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