A dutch insurance company used unpredictability in many of their commercials over the years. Like in this one: https://www.youtube.com/watch?v=KN_9kcam3Gc

I won't give spoilers, you'll have to watch it yourself!

In all commercials, something unexpected goes wrong. After which the text appears:"Even Apeldoorn bellen". This means that 'it is time to call to Apeldoorn' the city where their office building is.

To make it complete, they even put a giant statue of a telephone in front of the office.

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Octalysis Power Challenge

The Power of Being Unpredictable

Unpredictable Pitch

SPARC 1 (easy)

Think of an example of a time when you, a person you know, or a company used “unpredictability” to pitch their product or idea in a way that you found memorable, unique, or effective. Post a picture or a URL if you can.

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

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